Copywriting

Beauty

  • Lead digital and social copywriter for haircare and wellness brand under Estée Lauder umbrella. Once dyed my hair blue for content.

    Led brand storytelling on Aveda.com as head writer of the Living Aveda blog

    Created and wrote content for Aveda.com, Aveda official app, social ads, in-store signage, hair care diagnostic tool and accompanying quiz, email marketing and promotions

    Executed high-profile influencer partnerships, including Madelaine Petsch partnership

    On the ground coverage at Aveda events, including New York Fashion Week, Aveda Congress and Fashion Institute of Technology Innovation in Sustainability conference

    Won a Shorty Award for the Best in Beauty Social Media for #StyledbyAveda, a 360 brand activation including YouTube videos, social media content and email marketing

  • Freelance copy work for Gen Z-focused skincare brand, including product page copy, product name concepting. email and education.

    Knock Out

    Fade Away

  • Product page copyediting work for beauty giant, ensuring product pages are within Sephora voice and tone and copy guidelines.

  • Worked closely with founder of naturally derived fragrance brand on email communications, podcast scripts, product copy and more.

Home

  • I worked with the iconic window and door manufacturer on architect-focused nurture stream emails, ads and an advertorial.

Food & Beverage

  • I work with the coffee brand on a variety of projects, including monthly emails, sell sheets, blogs, app content and notifications, web content and menu displays. I was instrumental in rebranding and refreshing the Caribou Perks loyalty program, including concepting taglines and refining messaging, as well as cascading updates to the corresponding app.

  • I love a good cocktail, don’t you? I worked with Prestige Beverage Company to refresh web content for Il Tramonto Limoncello and Amaretto and collaborated on branding, consumer personas and copy for JOIA Spirits.

  • Copywriting work for Canadian launch of Chipotle Rewards program through Zeus Jones.

  • I worked with Astro Style and Kinky Beverages to create cocktail guides inspired by each zodiac sign.

Lifestyle / Other

  • Copyediting work for tech company Reforge.

  • Various copywriting work, including influencer TikTok scripts, YouTube descriptions, FAQs for Vivid Seats.

  • Because I love to step out of my comfort zone, I assisted with a copy refresh for a spray equipment company.

  • Executive bio copyediting work for accounting and tax consulting firm Plante Moran.

  • Copyediting and content creation for the Astro Twins. Contributed to 2023 Horoscope Guidebook.

Fashion

Wellness & Healthcare

  • Led copy for DTC website launch for three brands under Nature’s Way umbrella: Nature’s Way, Integrative Therapeutics, Physicians’ Elemental Diet.

    Led Amazon content transformation, creating concise, compelling and clear messaging and structure of vast product line.

    Deep expertise with regulatory and legal requirements, including DSHEA compliance.

    Product naming and packaging copy.

  • Created messaging templates for employers to use when offering Joshin benefits to their employees.